![]() The easiest trick in the book is a reflective gloss or pearlescent highlighter in the centre of the lips and atop the Cupid's bow – attracting light to all the right places.ĭior's new Rouge Dior Double Rouge Lipsticks do the job for you by tracing the outer edge of lips with a deeper shade and the inside with a complimentary pop of lighter metallic. These include Verso's Lip Serum, which contains Retinol 8 and stabilised vitamin A, and Dr Brandt's 3D Lip Plump Fix, which helps stimulate fat cells to maintain and enhance fullness.' Delivering clever concepts for an equally savvy consumer.Īnd if needles, short-term plumping products and wishful thinking aren't your thing, there's always make-up. Treatment-based formulas have been appearing on the market over the past few months, targeting those looking for temporary enhancements. ![]() 'Lips are big business,' says Emma Grace Bailey, Associate Beauty Editor at global trend-forecasting company WGSN, 'Whilst some might opt for the more permanent mimicry of fillers, brands are also realising the need for less invasive solutions. 'Women of all ages enter my clinic for cosmetic lip treatments half want a "natural" aesthetic, while the other half still ask for a "Kylie Jenner" look.'ĭoes she find this surprising, considering her clientele is made up of such a broad range of working women? 'I'm continually blown away by the sheer volume of women asking for this Kylie Jenner's influence is undeniable.' Leading cosmetic Doctor (and go-to for the beauty industry), Dr Frances Prenna Jones noticed a surge in demand for lip fillers in her clinic around a similar time, with a steady rise ever since. No longer fazed by the judgement, Jenner's venture into into cosmetics helped make her the youngest ever person featured on the Forbes Celebrity 100 list. Indeed, in this instance we did, but what was arguably more interesting was the admiration of those wishing to emulate the look admiration that helped Jenner build an empire – she launched her debut line of Lip Kits that same August, which sold out and subsequently sparked a thousand imitations. 'People are so quick to judge me on everything.' She makes a valid point – our social media culture and the anonymity it offers means we're unashamedly quick to judge, call out or comment if someone – particularly another woman - has had 'work done'. But why? 'I'm just not ready to talk to reporters about my lips yet', she said. Jenner had previously sworn her lips were simply a make-up trick. As a result, Google searches for lip fillers peaked globally, and one London clinic reported a 70% rise in enquiries over the next 24 hours. In May 2015, a preview episode of Keeping Up With The Kardashians aired, in which Khloé Kardashian asked her youngest sister, Kylie Jenner (aged 17 at the time), about her enhanced lips. 'The American Society of Plastic Surgeons highlighted an increase of 50% in lip augmentations for 18 to 55-plus-year-olds between 20.'Īngelina Jolie certainly piqued our interest (and envy) for the naturally plump lip in 2000 with the release of Girl, Interrupted, but it was 16 years later that one 17-year-old reality TV star truly cemented the world's burgeoning obsession with augmentation.
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